Sustainable fashion is likely as trendy as eating Brussels Sprouts, yet in both cases, there is a benefit. The costs of purchasing environmentally friendly clothing may currently be against the mass public if demand for it increases, competition for retail stores should equate to a reduction of prices. Concerning the future of sustainable fashion, there are three immediate possibilities.
1) The increased production of biodegradable clothing.
2) The increased production of clothing that outlasts average the lifetime of average fabrics (resulting in fewer trips to replace an outfit).
3) The decline of sustainable fashion.
If clothing can be easily absorbed into the environment after use, a benefit to the planet would be fewer landfills. If clothes lasted longer due to ‘super’ fabric, another benefit would be a decrease in shopping for several identical sets of clothing if you had one set which lasted far longer. This is not the best move for a business, due to the fact that customers would shop less frequently, but it would attract new customers, or existing customers, to new creations. Ultimately biodegradable clothing is the best option for the fashion enthusiast who does not want their clothes end up in a garbage dump after losing interest in the design.
Clothing such as suits, ties, even dress pants, are almost a requirement for every household. With a guaranteed customer base, the next step for designers is to ensure the sustainability of their trade without harming the sustainability of humanity in general.
If you have never visited the website of an environmentally friendly fashion company, you might be surprised to learn that sustainable fashion does not equate to wearing a paper bag. To see just how ‘normal’ eco-friendly clothing can appear here are some websites with images.
http://www.thegreenloop.com/Mens_Apparel_s/51.htm
http://www.thegreenloop.com/Womens_Apparel_s/50.htm
http://gretchenandgrace.com/cart/kids-c-250.html
http://www.fashionandearth.com/us/

